Company → Strategic Direction
Strategic Direction and Approach to AI
An Industrial AI leader built on a strong EAM data foundation
At HubHead, our focus has always been as a provider of best-of-breed solutions for managing asset and maintenance master data more efficiently for asset management systems, including CMMS and EAM. We provide productivity tools that allow our customers to cost-effectively create the high-quality data foundation required for more efficient maintenance and operations.
We have always had a strong focus on automation and increasing productivity wherever we can. To achieve this goal, it has always made sense to leverage artificial intelligence and machine learning. Sophisticated pattern matching has always been used to assist creating duplicate-free materials.
There is no doubt in our minds that AI and ML will be a game changer for asset and maintenance master data management. Over the last two years we have built a strong internal data science team and made acquisitions like DataSeer to position ourselves as a leader in Industrial AI focused on asset and maintenance master data.
AI-Powered Asset Maintenance
We are building the next generation of asset and maintenance master data solutions combining deep EAM domain expertise with AI that understands industrial context.
We use our own solutions on every project we deliver
Before releasing any solution to customers, we deploy it internally on our own services projects. This gives us deep domain expertise in real-world problems our customers face and allows us to identify exactly where AI can save the most time and deliver the most value. Moving forward, we are focused on developing best-of-breed AI and ML solutions that deliver a high ROI to our industrial clients.
More Usability
Purpose-built solutions that allow us to develop deep domain expertise in real-world problems. We focus on where the most time is spent and where AI can save the most.
More Usability and Better ROI
By focusing on re-purposed solutions, AI allows us to develop deep domain expertise in real-world problems our customers face and identify where the most time can be saved.
Industrial-Grade AI
NRX AI solutions can deliver a high ROI to our industrial clients. We are developing best-of-breed AI and ML solutions that solve real maintenance data problems effectively and deliver genuine value.
Our approach to building new AI and ML solutions
Our approach to rolling out new AI and ML solutions is to first use them internally on customer projects where it makes sense to do so. This allows us to train the systems effectively using real-world data. It allows us to see how well the solution works at scale and to focus on the user interface and human intelligence part of the puzzle. Our initial goal is to be more productive as a service organization. Ultimately, we want to get solutions that are easy to use and deliver a real ROI into the hands of customers.
Internal first, then customer-facing
We train our AI systems on real customer projects before releasing them broadly so by the time a customer uses the tool, it has already been validated in production conditions.
Domain expertise built in
Our AI understands industrial context. It does not just read characters on a page. It understands what the information represents and how it connects to real plant objects, assets, and BOMs.
Human-in-the-loop validation
AI makes the work faster. Your team makes the final call. We believe in augmenting human decision-making, not replacing it, especially in high-stakes industrial environments.
ROI-focused from day one
We build AI solutions that are easy to use and deliver measurable ROI. Custom solutions for specific customers help us solve real data management challenges effectively.
Our key focus areas for AI and ML
These are the specific AI capabilities we are building and deploying across the NRX product suite.
Extracting data from documents
Including drawings, P&IDs, and PDFs and structuring it to deliver the required information in the appropriate format for your EAM or CMMS system.
Agents for suggestions and enhanced decision-making
AI agents that help engineers and end users make faster, better-informed maintenance and asset management decisions.
Duplicate detection and data quality
Sophisticated pattern matching and ML to identify and eliminate duplicate materials, assets, and maintenance records across EAM and CMMS systems.
Digital twin creation via DataSeer
One of our first AI solutions to become generally available, turning industrial drawings into living, searchable, structured digital twins that are always current.
See our AI in action
Book a free demo and see how NRX AI tools are transforming asset and maintenance data management for industrial organizations.
Book a Free Demo